The marketing is in need of special management tools to automate work flows, avoid redundancies and to allow the employees to spend more time on their core tasks.
Media-Asset-Management is the core function of each marketing management system. The better it is integrated into your company network and the better it is cooperating with already existing applications, the better it is able to support your marketing processes.
For the marketing and sales department of each company, the question of the cost effectiveness of a Pixelboxx can be answered clearly by numerous case studies: The Return on Investment is reached after about one year, proven by all our customers.
The reason for that are the normally high production costs for different media. These are amortizing fastest when it is possible to use media assets several times, work flow controlled and cross medial without generating additional costs.
Another reason are the numerous possibilities to use the automating functionalities of the Pixelboxx to make media processes more efficient. This can be applied to cooperations with external service providers as well as to production processes directly.
For example, a Pixelboxx takes care that a needed medium is always available - in the right format and resolution for the right publishing context. There is no need for expensive plugIns, no service provider has to be consulted, no special knowledge is necessary. Everything is done fully automated by the Pixelboxx and can be accessed via a common web browser.
- With the Pixelboxx, print media can be used for the production of online media - Newsletter can be generated automatically from print media.
- Video editing can be done in advance within the Pixelboxx without the need of additional software or manual preparation of movies.
- Copyrights or production content of media, used for advertising, are managed safely with the Pixelboxx.
- With a feature like „Geolocation“ it is possible to pin point the location where a digital picture was taken within 3 meters: for insurances, operators of security and utility services, area planers and engineers as well as numerous other areas with a high demand of logistic planing and or a high number of properties it is a very valuable tool.
Pixelboxx is not only an interesting choice for the marketing and sales department
For all functions of the Pixelboxx, an increase of productivity gain and cost savings for the area of media management is proven.
With a Pixelboxx
- you can reduce your costs: Reproduction costs, transport costs, costs for image search, for format changes, for handling undetected doublets etc.
- avoid costs: Use existing content instead of creating it again. Several case studies have shown that about 30% of all content is lost, due to decentralized management.
- use your resources more efficiently: Your employees a working on the content of the presentation instead of looking for a fitting graphic or for someone who can change the resolution of a photo from 300 dpi to 72 dpi. Your marketing employees are exculpated from organizational expense and communicate about content instead of the remaining of images. The Pixelboxx also contains information about who posses the patent rights and for how long.
- created content becomes a media asset and can be used more efficient. It is creating earnings within the value added chain or it can be used beneficial in other operational areas.